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eBay Feedback: A Guide for Sellers

Learn how seller feedback works, why reputation matters, and practical ways to build a genuine customer-service history.

Feedback is one part of an eBay seller's reputation. Buyers can use a seller's history as one signal when deciding whether to purchase.

What Feedback Is

Feedback can include positive, neutral and negative experiences from transactions and is intended to reflect genuine buyer and seller experiences.

Why Feedback Matters

A consistent record of good service can help establish buyer confidence. Feedback should come from legitimate transactions and should never be artificially created.

Building Genuine Feedback

  • Describe products accurately.
  • Ship within the stated handling time.
  • Communicate professionally.
  • Resolve legitimate issues quickly.
  • Follow eBay's feedback and selling policies.

What Else to Check

Feedback alone does not tell you everything about an account. Also review account history, current performance, selling limits, restrictions and policy status.